Protena

Protena redefined a legacy feed brand for a conservative, price-sensitive agribusiness market. The identity balanced premium perception with accessibility, combining scientific precision and rural trust through a shield-based symbol system, strategic minimalism, and emotionally engaging packaging. A scalable visual ecosystem unified packaging, digital platforms, social media, and retail communication for both corporate partners and backyard farmers. Within six months of launch, the rebrand contributed to a 30% increase in sales and stronger distributor confidence.

KRISZ

The starting point for designing the new KRISZ visual identity was the visual interpretation of Christian values — we sought a design language that is both contemporary and resonates authentically with younger generations.

Agrosel

The Agrosel brand is Romania's leading hobby vegetable seed brand, with tradition and a strong regional presence.

Carnesia

Carnesia is a family business born out of respect for tradition and the desire to offer its customers Black Angus beef and lamb raised on its own farm. The farm was established in 2014 in the Apuseni Mountains.

Kapocs

Establishing a coworking space in the city of Csíkszereda, the mission of Kapocs is to freshen the municipality's innovative, creative and economic life. They offer an inspiring work environment for startups, freelancers and small businesses, creating cooperation opportunities. We shaped Kapocs’s visual identity with digital design solutions, which resulted a custom clip-like ‘k’ letter that reminds us of the company’s name and suggests the values of connection, stability, oppenness, and dynamics. Its minimalistic character triggers the premium and modern feeling.

PGW - Pastor

The Pastor Garage Winery produces its single vineyard wines from three hectares. Their aim is to highlight the diversity of the Szekszárd Wine Region with special emphasis put on the plant, the environmental protection and the usage of the right yield restriction. The quality is made in the vineyard first, with the right grape varieties on the right terroir, as well as the given vintage will all influence the outcome.

Art & Money

In 2023, with the 3rd edition of Pubicritic, we considered it was time to explore the topic of ART & MONEY, reflecting on the world of art markets and recent changes. Nowadays, artificial image generation is everywhere, but can we accept it as an invisible prosthesis – a digital extension of our mind, our eyes, our hands – and can we create with its help? How do recent developments impact society and the role and livelihood of artists?

Logofolio

We create memorable logos associated with a brave vision. This collection includes our finest logo designs, both concepts and implemented projects.

Peripheries

Our aim with the Publicritic International Call for Posters and GIFs, Exhibition and Events, is to encourage artists around the world to form a visual critique on various problems in society each year. What motivates us is to raise people's awareness, and make them think about current issues, create an experience for connection – in the streets or on the web – to broaden the communities’ vision.

Sixtus Sans

Sixtus is a contemporary sans serif typeface with imperial motifs, drawing inspiration from classical architecture. It includes upper- and lowercase characters, plus a number & symbol set in one weight.

The city

Marosvásárhely is an old city in the heart of Transylvania, today being part of Romania. This branding project was mainly driven by the fact that the city did not have a solid, unified visual identity.

Fish & Type

Fish & Type is a restaurant chain where one can buy quality food: prepared fish from the Carpathian Basin. As many fish species, including tuna may become extinct due to overfishing, present project is an alternative and local solution to protect marine life. The project consists of three parts: the corporate identity of the restaurant; a publication called FishBook; and a webdesign for FishSite where users can get information about all the fish species in the Carpathian Basin, as well as about the packaging of products.

Canned Bible

The packaging design for Canned Bible inherits inspiration from the most well-known biblical characters like Adam the first man, Moses the wise and Noah the salvator. The fish are illustrated as mythical creatures.

Numbeer

Your NUMBEER ONE