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Târgu-Mureș - RO
Oradea - RO
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The Agrosel Premium Lawn Collection was created to reposition lawn seed packaging from a purely functional gardening product into an aspirational lifestyle category. Instead of focusing solely on technical specifications, the visual identity communicates the atmosphere and character of the spaces each seed mix is designed to create.
The collection consists of three distinct varieties: Lucky Lawn, Sport Elite and Royal Lawn. Each built around its own narrative and visual world. Through richly illustrated landscapes, the packaging invites consumers to imagine the final experience before the first seed is even planted.
Royal Lawn evokes the elegance of historic gardens and refined landscapes. Lucky Lawn celebrates biodiversity and natural harmony through lush, flowering environments. Sport Elite focuses on performance, resilience and active outdoor living.
The illustrations were developed as immersive visual ecosystems, transforming the packaging into a window toward the future garden. This approach allows the products to stand apart in a category traditionally dominated by photography, technical graphics and generic green visuals.
Strategy: Attila Kelemen
Art Director: Zsolt Kolcsár
Illustrations: Aliz Imreh
Photography: Márk Erik Torkos
