Carnesia

2024
Branding, Visual Identity & Interior Design

Carnesia is a family business born out of respect for tradition and the desire to offer its customers Black Angus beef and lamb raised on its own farm. The farm was established in 2014 in the Apuseni Mountains.

Carnesia produces and markets butchery related products B2B and B2C

Where quality meets tradition

Carnesia is the top choice in Cluj-Napoca for fresh and healthy beef and lamb meat. Their products represent a middle-high category, which is visually expressed with a refined geometric, origami-like design language.

We designed a comprehensive 360-degree brand identity starting from the strategy to the shop interior design, which can be multiplied.

Team members:

Art Direction: Zsolt Kolcsár

Strategy: Attila Kelemen

Graphic Design: Zsolt Kolcsár, Orsolya Benedek

Photography: Márk Erik Torkos, Balázs Metz

Video: Frici Farczádi

3D modelling: János Janó

Carnesia colours
Carnesia categories

Premium meats

Angular shapes signify power, and robustness, suggesting a premium feel. The product range includes multiple types of meat, so we created each category with its own distinctive colour and icon. The premium feeling is also reflected in the product photos.

Carnesia custom  icons
Carnesia pattern

"It was incredibly easy to work with this team. They quickly understood our vision, offered valuable suggestions, and created a customized design that exceeded our expectations. Their professionalism and attention to detail truly set them apart."

Erika Széll - CEO of Carnesia

Carnesia Black Angus Meat Chart

Carnesia butchery shop inside
Carnesia Facebook cover

HALAL Certification

Carnesia meats are HALAL (ALLOWED) certified, which means that their meat is considered clean due to the method of slaughter and processing.

Carnesia posters
Carnesia posters with meat texture
1
Published & Awarded

Ampersand - 5th International Logo Exhibition

2024

Golden Pen Award 2024 - Selected

2024

Get the catalog for free

The free-downloadable Peripheries catalog brings you a variety of posters and GIFs which can be scanned & viewed with the help of the Artivive phone app. Browse, scan, explore & have a great Publicritic experience!
Explore

Sixtus Sans

Kolcsár Zsolt
Heavy

The quick brown fox jumps over the lazy dog

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